The talent, efficiency and effectiveness are useless unless the new product development team understands the organization’s overall strategy and process for successful Product Development. In short, a vision is all that it takes to be successful.
Gone are the days when a vision statement only was considered the “Vision”. It has come so far to include the set of people who can innovate in terms of new product development strategies and processes. They are expected to do so in the direction of the organization’s vision.
Vision trails along from the higher echelons of the enterprise, where the tone of the whole course is set, to the development team. However, many a times the development team faces the issue of the enterprise not having an amicable vision, though it has its own. This issue has become quite common today with much emphasis being given to the shareholders. There is no hard and fast rule that vision has to be static always. In fact, it is to be reframed to keep it alive.
Enterprises that do not have a clue of their existence are often hit. It is at such juncture that they try out different things, only to realize that their development team has also lost its focus. Thus, it is indeed necessary to have a clearly communicated vision between the development team and the employees. This will enable them to measure their values and behaviors against a company standard and rectify a possible clash, if any.
Posted by softwareinsights 